Representative image
AED 231M in additional revenue potential, found in the view.
For a 1.7 km² masterplan in Dubai looking toward Burj Khalifa and Downtown, Hakken tested building massing and orientation against the view and the value together, and identified AED 231M in additional revenue potential over the client’s original scheme.
- Client
- Master developer, Dubai
- Location
- Dubai, UAE · views to Burj Khalifa and Downtown
- Site
- 1.7 km² masterplan
- Options tested
- 458
- Result
- AED 231M additional revenue potential
01 · The problem
How much of the view, and its value, could the site capture?
The client’s 1.7 km² masterplan in Dubai looks toward Burj Khalifa and Downtown. Those views carry a premium, so how each building is massed and oriented shapes what the whole site can earn.
The client’s question was direct: how can we maximize the revenue and the view potential of our site?
02 · The approach
Test massing and orientation against the view and the value together.
- 01Read the siteThe site, its development controls and its sightlines toward Burj Khalifa and Downtown were brought into one model.
- 02GenerateHakken generated 458 massing and orientation options within the limits of the site.
- 03EvaluateEvery option was measured on view potential and revenue together, so neither was quietly traded for the other.
- 04CompareThe strongest option was set against the client’s original scheme, with the revenue difference made explicit.
03 · The impact
More of the view, and AED 231M more potential value.
- AED 231Madditional revenue potential over the original scheme
- 1,803units with improved views
- 458massing and orientation options tested
- 1.7 km²masterplan optimized
Reshaping and reorienting the buildings toward Burj Khalifa and Downtown identified AED 231M in additional revenue potential compared with the client’s original scheme.